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ESPN to Launch ESPN BET in a New Agreement with PENN Entertainment


ESPN has announced a groundbreaking partnership with PENN Entertainment to launch ESPN BET, an innovative sports betting platform. This collaboration aims to provide sports fans with comprehensive betting content and a seamless betting experience within ESPN's products.

"Our primary focus is always to serve sports fans, and we know they want both betting content and the ability to place bets with less friction from within our products," stated Jimmy Pitaro, Chairman of ESPN. "The strategy here is simple: to give fans what they've been requesting and expecting from ESPN."

PENN Entertainment, a leading online sports betting provider, emerged as the perfect partner for ESPN due to its commitment to delivering an unmatched user experience. Together, ESPN and PENN Entertainment will work towards building a platform that caters to the needs and preferences of sports betting enthusiasts.

One of the core principles guiding this partnership is responsible gaming. ESPN recognizes the importance of maintaining high journalistic integrity when covering the sports betting space. To ensure adherence to this principle, ESPN will establish a committee of responsible gaming experts who will regularly review compliance, programming, and policies.

Furthermore, ESPN aims to educate sports fans on responsible gaming through its platforms. This includes implementing responsible marketing policies and guidelines to safeguard fans' interests and collaborating with industry experts to develop best practices and continually evaluate Responsible Gaming programming.

With ESPN BET, sports fans can look forward to a dynamic and immersive sports betting experience that combines engaging content, reliable odds, and a user-friendly interface. ESPN and PENN Entertainment are committed to creating a platform that delivers on the expectations of sports fans while promoting responsible gaming practices.

As the excitement builds around ESPN BET, sports enthusiasts eagerly anticipate its launch and the opportunities it will bring to engage with their favorite sports in new and thrilling ways. Stay tuned for more updates as ESPN and PENN Entertainment continue to redefine the sports betting landscape.

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